For years consumers have enjoyed the flexibility and control of Gracenote's music recognition technology, standard in virtually all media players. Now, Gracenote's recognition technology is now available for DVD and Blu-ray disc collections courtesy of Gracenote VideoID. VideoID offers device manufacturers and PC application developers a comprehensive solution to enable consumers to more easily navigate disc collections, and learn more about the films, television shows, and other media they enjoy.

How Does It Work?
When consumers place a DVD or Blu-ray disc in their device or application, it is immediately recognized by VideoID. Title, edition, release year, cover art, running time, rating, cast/credits, genre, synopsis, and many other metadata fields are delivered for each title and available to be used throughout your user interface. With VideoID integrated into user-facing applications, the consumer can easily flip through thousands of films via their cover art images, read the synopsis of a film, find out the actors and actresses in it, or link to contextual commerce opportunities. VideoID is capable of identifying discs whether they are in a tray, drive, changer, on a hard drive, on network storage; anywhere you have access to the original disc information files.

Expand the Possibilities for Your Device or Application
VideoID lets movie fans manage their growing video collections. For example, users can sort, categorize, or select a DVD using intuitive parameters such as genre, director, or actor. They can also browse by cover art or personal favorites. Viewers can also access a world of DVD title-related content and commerce via the Internet, which in turn can deliver additional revenue streams and open new content delivery opportunities for third party vendors.

Blu-ray Disc Support
> Integrated recognition and coverage of discs released in the exciting Blu-ray disc format means you can design for the future.

Recognition Enables User and Device Customization including Parental Control
Recognizing the contents of a particular disc, including the sound, language, and video options, allows developers to offer “smart settings” that automatically optimize playback of a disc to a player's capabilities and the consumer's home entertainment system. This recognition technology combined with Gracenote content and MPAA rating data lets developers add parental controls easily in order to let consumers restrict access to content they find inappropriate for children.

Gracenote Global Media Database
The Gracenote Global Media Database for Video is fast becoming the largest and most comprehensive database of film and television information ever assembled. In an exclusive partnership with the British Film Institute, Gracenote is integrating the world's largest film and television archive of more than 800,000 total works into its service. Data from Muze and Stingray will provide the Global Media Database with virtually every DVD, and Blu-ray disc released in the US, UK, and Japan, including cover art, credits, synopsis, reviews, and more. Gracenote in-house editorial expertise is helping to expand these licensed datasets by focusing on highly desired content like Episodic Synopses for TV Series DVDs.

The Global Media Database for Video is setting the global standard within the entertainment industry.

Most Advanced Genre and Keyword System
As part of VideoID Gracenote has developed a proprietary system for genre and keyword descriptors that is the most advanced in the industry. With hundreds of classifications, and a hierarchy of how those classifications map to higher level genre and keyword terms, Gracenote's solution is laying the groundwork for the best search and discovery features.

Some of the Available Fields:

• Title (including AKA and alternate region/language titles) and edition
• Cover art
• Media format (DVD and Blu-ray)
• Multi-set, multi-disc, multi-side, and multi-layer information
• Date/year (both original release and product release)
• Running time (both quoted and actual)
• Genre, keyword, and other descriptors
• Ratings (via MPAA and other certification bodies)
• Industry codes (including GTIN/UPC/EAN, ISAN, ISBN, Hinban, and JAN codes)
• Cast (including actor/actress, role, and billing order)
• Credits (including name, role, and billing order)
• Synopsis (including TV Episodic Synopsis)
• Languages (original, subtitled, and dubbed)
• Audio information
  • Languages and encodings (e.g., Dolby Digital 5.1, Dolby TrueHD, DTS, etc)
  • Alternate audio tracks (e.g., Director's Commentary)
• Video information
  • Original and modified aspect ratio
  • Conversion method, if applicable (e.g., pan-and-scan)
  • Color processing
• Feature and chapter data

Region-Independent Disc Recognition Technology
VideoID uses a patented multi-step disc recognition technology combined with the Gracenote Global Media Database to provide robust disc recognition. Gracenote's solution supports all DVD and BD region codes. Discs with the same metadata across various regions are matched together and different language variants are delivered to the device or application. This allows you to provide the best experience for the consumer, taking into account regional, language, and disc player preferences.

Integrated with Gracenote's Music Solutions and Runs on Gracenote's Proven Network Services
VideoID is compatible with and can be delivered alongside Gracenote's industry standard music identification system to deliver a robust and comprehensive solution for media recognition. With more than 300 million users and nearly two billion searches a month on its Global Media Database, Gracenote has proven itself as the premier provider of media recognition and data delivery services.